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Account planning and integrated marketing communications

  • Charlotte Gilmore
  • , Keith Crosier
  • , Douglas Eadie

Research output: Contributions to books, editions, reports or conference proceedings › Conference contribution › peer-review

Original languageEnglish
Title of host publicationProceedings of the 6th International Conference on Corporate and Marketing Communications
Place of PublicationBelfast
Publication statusPublished or Performed - 2001

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