| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 6th International Conference on Corporate and Marketing Communications |
| Place of Publication | Belfast |
| Publication status | Published or Performed - 2001 |
Account planning and integrated marketing communications
Charlotte Gilmore, Keith Crosier , Douglas Eadie
Research output: Contributions to books, editions, reports or conference proceedings › Conference contribution › peer-review