Original language | English |
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Pages (from-to) | 1-15 |
Journal | Journal of Marketing Communications |
Volume | 9 |
Issue number | 1 |
Publication status | Published or Performed - 2003 |
Account Planning in Scottish Advertising Agencies: A Discipline in Transition
Keith Crosier , Ian Grant , Charlotte Gilmore
Research output: Contributions to journals › Article › peer-review