| Original language | English |
|---|---|
| Pages (from-to) | 1-15 |
| Journal | Journal of Marketing Communications |
| Volume | 9 |
| Issue number | 1 |
| Publication status | Published or Performed - 2003 |
Account Planning in Scottish Advertising Agencies: A Discipline in Transition
Keith Crosier , Ian Grant , Charlotte Gilmore
Research output: Contributions to journals › Article › peer-review