| Original language | English |
|---|---|
| Pages (from-to) | 1-15 |
| Journal | Journal of Marketing Communications |
| Volume | 9 |
| Issue number | 1 |
| Publication status | Published or Performed - 2003 |
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Account Planning in Scottish Advertising Agencies: A Discipline in Transition
- Keith Crosier
- , Ian Grant
- , Charlotte Gilmore
- Heriot-Watt University
Research output: Contributions to journals › Article › peer-review