| Original language | English |
|---|---|
| Article number | 21 |
| Pages (from-to) | 462-472 |
| Journal | Marketing Intelligence and Planning |
| Publication status | Published or Performed - 2003 |
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Account planning: whose role is it anyway?
- Ian Grant
- , Charlotte Gilmore
- , Keith Crosier
- Heriot-Watt University
Research output: Contributions to journals › Article › peer-review