| Original language | English |
|---|---|
| Article number | 46 |
| Journal | European Journal of Marketing |
| Publication status | Published or Performed - 2012 |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver
Conflict and advertising planning: consequences of networking for advertising planning
- Ian Grant
- , Charlotte Gilmore
- , Eleanor Shaw
- Heriot-Watt University
- University of Strathclyde
Research output: Contributions to journals › Article › peer-review