| Original language | English |
|---|---|
| Title of host publication | European Academy of Management |
| Place of Publication | Ljubljana and Bled |
| Publication status | Published or Performed - 2008 |
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Examining the advertising creative-client relationship.
- Charlotte Gilmore
- , Barbara Townley
- University of St Andrews
Research output: Contributions to books, editions, reports or conference proceedings › Conference contribution › peer-review