| Original language | English |
|---|---|
| Title of host publication | Academy of Marketing Conference |
| Place of Publication | Dublin |
| Publication status | Published or Performed - 2005 |
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Research output: Contributions to books, editions, reports or conference proceedings › Conference contribution › peer-review
| Original language | English |
|---|---|
| Title of host publication | Academy of Marketing Conference |
| Place of Publication | Dublin |
| Publication status | Published or Performed - 2005 |