Reassessing the role of the account planner: an investigation into the drivers for change and their impact on the account planning function.

Charlotte Gilmore; Douglas  Eadie; Ian  Grant

Reassessing the role of the account planner: an investigation into the drivers for change and their impact on the account planning function.

Charlotte Gilmore, Douglas Eadie, Ian Grant

Research and Knowledge Exchange

Research output: Other contributions › Other contribution › peer-review

Original language	English
Publisher	University of Strathclyde - working paper series
Publication status	Published or Performed - 2001

Cite this

@misc{50a58511918e4672be8e05635e8cd771,

title = "Reassessing the role of the account planner: an investigation into the drivers for change and their impact on the account planning function.",

author = "Charlotte Gilmore and Douglas Eadie and Ian Grant",

year = "2001",

language = "English",

publisher = "University of Strathclyde - working paper series ",

type = "Other",

}