Charlotte Gilmore

Athenaeum Leadership Fellow

Work

  1. 2001
  2. Published or Performed

    Account Planning and integrated marketing communications

    Gilmore, C., Crosier, K. & Eadie, D., 2001.

    Research output: Contributions to conferencesPaperpeer-review

  3. Published or Performed

    Reassessing the role of the account planner: an investigation into the drivers for change and their impact on the account planning function.

    Gilmore, C., Eadie, D. & Grant, I., 2001, University of Strathclyde - working paper series .

    Research output: Other contributionsOther contributionpeer-review

  4. 2003
  5. Published or Performed

    Account Planning in Scottish Advertising Agencies: A Discipline in Transition

    Crosier, K., Grant, I. & Gilmore, C., 2003, In: Journal of Marketing Communications . 9, 1, p. 1-15

    Research output: Contributions to journalsArticlepeer-review

  6. Published or Performed

    Account Planning: whose role is it anyway?

    Grant, I., Gilmore, C. & Crosier, K., 2003, In: Marketing Intelligence and Planning . 21, 7, p. 35-47

    Research output: Contributions to journalsArticlepeer-review

  7. 2004
  8. Published or Performed

    ESRC Post-doctorate: Exploring the changing role of advertising creatives

    Gilmore, C. & Townley, B., 2004

    Research output: Other contributionsOther contributionpeer-review

  9. 2005
  10. Published or Performed

    Exploring the advertising creative marriage: 'til death do us part?

    Gilmore, C., 2005.

    Research output: Contributions to conferencesPaperpeer-review

  11. 2006
  12. Published or Performed

    Advertising Agency Planning - Conceptualising Network Relationships (best paper)

    Grant, I. & Gilmore, C., 2006.

    Research output: Contributions to conferencesPaperpeer-review

  13. 2007
  14. Published or Performed

    Advertising Agency Planning - Conceptualising Network Relationships

    Grant, I. & Gilmore, C., 2007, In: Journal of Marketing Management . 23, 5/6, p. 425-442

    Research output: Contributions to journalsArticlepeer-review

  15. Published or Performed
  16. 2008
  17. Published or Performed

    Examining the advertising creative-client relationship

    Gilmore, C. & Townley, B., 2008.

    Research output: Contributions to conferencesPaperpeer-review

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