Browse Work

  1. 2001
  2. Published or Performed

    Account Planning and integrated marketing communications

    Gilmore, C., Crosier, K. & Eadie, D., 2001.

    Research output: Contributions to conferencesPaperpeer-review

  3. Published or Performed

    Reassessing the role of the account planner: an investigation into the drivers for change and their impact on the account planning function.

    Gilmore, C., Eadie, D. & Grant, I., 2001, University of Strathclyde - working paper series .

    Research output: Other contributionsOther contributionpeer-review

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