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2003
Published or Performed
Account Planning: whose role is it anyway?
Grant, I., Gilmore, C. & Crosier, K., 2003, In: Marketing Intelligence and Planning . 21, 7, p. 35-47
Research output: Contributions to journals › Article › peer-review
Published or Performed
What's Going On? A National Audit of Youth Music in Scotland
Broad, S., Price, D. & Duffy, C., 2003, Edinburgh: Scottish Arts Council.
Research output: Books, editions or reports › Commissioned report
2001
Published or Performed
Account planning and integrated marketing communications
Gilmore, C., Crosier, K. & Eadie, D., 2001, Proceedings of the 6th International Conference on Corporate and Marketing Communications. Belfast
Research output: Contributions to books, editions, reports or conference proceedings › Conference contribution › peer-review
Published or Performed
Account Planning and integrated marketing communications
Gilmore, C., Crosier, K. & Eadie, D., 2001.
Research output: Contributions to conferences › Paper › peer-review
Published or Performed
Reassessing the role of the account planner: an investigation into the drivers for change and their impact on the account planning function.
Gilmore, C., Eadie, D. & Grant, I., 2001, University of Strathclyde - working paper series .
Research output: Other contributions › Other contribution › peer-review

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Account Planning: whose role is it anyway?